ECD19: The Session SLOT

Top-class moderators, experienced e-commerce experts and exciting, hot topics – that’s the Session Slot of the ECD. This year, too, discussions on the most burning topics of digital commerce will be held on the stage in the Wappenhalle. The depth of content and many controversial theses are guaranteed!

 

10:45 am

»HOW ABOUT YOUR DIGITAL FITNESS? SHOWSTOPPERS AND ENEMIES ON THE WAY TO DIGITAL TRANSFORMATION«

F. Koßmehl, K. Niedner, J. Kegelberg


11:45 am

»ISPO DIGITIZE PANEL: DO YOU SWEAT ONLINE? HOW SPORTS BRANDS TRANSFORM THEIR EMOTIONAL VALUES INTO THE DIGITAL WORLD.«

M. Perera, C. Grosse, F. Jahn 


1:45 pm

»ECD ANNIVERSARY: PLATFORM BUSINESS – WHAT DOES IT MEAN AND WHICH VARIETIES ARE MOST PROMISING?«

A. Graf, J. Krisch


2:45 pm

»1+1=3: HOW IS THE PERFECT INTERPLAY BETWEEN B2B WHOLESALE AND B2C PLATFORM BUSINESS?«

L. Cassina, J. Lamers, B. Sienknecht


3:45 pm

»BYE-BYE CITY SHOPPING –REALITY OR JUST ANNUAL FAKE NEWS?«

Dr. D. Benner, Ca. Keller, F. Engelhorn


4:45 pm

»TRANSFORMATION VS DISRUPTION –
THE LIVING CATEGORY ON IT’S CHALLENGING WAY TO DIGITIZATION.«

K. Felke, M. Dous, P. Schönhofen


You can find more information about the Session SLOT and all other lectures in the PROGRAM.

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